We help growing companies design and deliver better products and services.

From focused product projects to embedded leadership, we bring clarity, alignment, and momentum to your most important work.

From focused product projects
to embedded leadership,
we bring clarity and momentum
to your most important work.

When you need focused, high-impact execution, a redesign, MVP, or strategic sprint. We deliver clear results in weeks,
not months.

End-to-end delivery

End-to-end delivery

When you have a particular problem to solve or area of the business you need strategic or conceptual direction on.

Consultancy

When you need ongoing guidance, we step into your team as interim product or design leaders. We fill the gap until you’re ready to hire or scale.

Embedded leadership

Embedded
leadership

Services

Services

We bring proven expertise from both corporate and startup environments, delivering results across industries and business stages, from scaling teams to building financial platforms.

Service Design

Credit Engine

Re-structure

Scaling

Daily Banking

Customer portal

Re-positioning

Lending

Fintech ops

CX optimisation

Predictive tech

Sales funnel

Onboarding

Payments

Business banking

KYC

Service Design

Credit Engine

Re-structure

Scaling

Daily Banking

Customer portal

Re-positioning

Lending

Experience

Experience

We apply the latest emerging AI technologies to support the design and engineering of your solutions.

Generative & Emerging AI

Generative & Emerging AI

We apply the latest emerging AI technologies to support the design and engineering of your solutions.

We bring a curated set of core technologies and adapt them to your existing tech stack and key integration points.

Trusted Core Technologies

We are a data-first organisation, and help make sense of your data to provide clear, actionable insights that drive confident, evidence-based decisions.

Data & Analytics

We integrate human-centred and systems-based design to create solutions that are desirable, resilient, and sustainable.

Holistic Design Methods

Enabling technologies

Enabling technologies

Shaun Dickie

Shaun Dickie

Product and design leader with a focus on building thoughtful, modern digital experiences. Shaun Is running key engagements and ventures at Form & Folk.

Shaun’s work spans early-stage startups, fintech, and consultancy, bringing clarity to complex challenges and momentum to new ideas. He’s passionate about shaping products that are both human and scalable, and believes great outcomes come from tight teams, clear thinking, and purposeful design.

With deep experience across product strategy, user experience, and venture development, he’s helped launch new platforms, grow high-performing teams, and guide companies through pivotal phases of growth. He combines a hands-on mindset with a systems view—always looking to turn insight into action.

Product and design leader with a focus on building thoughtful, modern digital experiences. Shaun Is running key engagements and ventures at Form & Folk.

Shaun’s work spans early-stage startups, fintech, and consultancy, bringing clarity to complex challenges and momentum to new ideas. He’s passionate about shaping products that are both human and scalable, and believes great outcomes come from tight teams, clear thinking, and purposeful design.

With deep experience across product strategy, user experience, and venture development, he’s helped launch new platforms, grow high-performing teams, and guide companies through pivotal phases of growth. He combines a hands-on mindset with a systems view—always looking to turn insight into action.

Product and design leader with a focus on building thoughtful, modern digital experiences. Shaun Is running key engagements and ventures at Form & Folk.

Shaun’s work spans early-stage startups, fintech, and consultancy, bringing clarity to complex challenges and momentum to new ideas. He’s passionate about shaping products that are both human and scalable, and believes great outcomes come from tight teams, clear thinking, and purposeful design.

With deep experience across product strategy, user experience, and venture development, he’s helped launch new platforms, grow high-performing teams, and guide companies through pivotal phases of growth. He combines a hands-on mindset with a systems view—always looking to turn insight into action.

Currently Dan is the Head of Tech at NoA Ignite. His role in Form & Folk is strategy, technical advisor and direction towards key ventures and partnerships.

His background is a technologist and strategist with a focus on digital transformation and system-scale problem solving.

Dan works across sectors to help organisations navigate complexity aligning user needs, technical feasibility, and business priorities. With a background in public and private sector innovation, he’s led digital programs, built cross-functional teams, and delivered solutions that balance long-term strategy with hands-on execution.

He brings a calm, systems-minded approach to ambitious projects, and thrives in environments where technology, clarity, and collaboration come together.

Currently Dan is the Head of Tech at NoA Ignite. His role in Form & Folk is strategy, technical advisor and direction towards key ventures and partnerships.

His background is a technologist and strategist with a focus on digital transformation and system-scale problem solving.

Dan works across sectors to help organisations navigate complexity aligning user needs, technical feasibility, and business priorities. With a background in public and private sector innovation, he’s led digital programs, built cross-functional teams, and delivered solutions that balance long-term strategy with hands-on execution.

He brings a calm, systems-minded approach to ambitious projects, and thrives in environments where technology, clarity, and collaboration come together.

Dan Everard

Who are we

Who are we

Who are we

We work with a trusted network of senior UX designers, product designers, and engineers to scale delivery when needed.

We work with a trusted network of senior UX designers,
product designers, and engineers to scale delivery when needed.

We work with a trusted network of senior
UX designers, product designers, and engineers
to scale delivery when needed.